Judson Press is pleased to provide you with these resources to guide you in promoting and selling your book(s). New Judson Press authors receive our "Marketing and Publicity Guidelines" with their contracts and marketing questionnaire. Those who are interested in going deeper can check out our "Marketing & Publicity Guidelines for Judson Press Authors, Part II." This piece references a few of the articles below. We've added other articles that may also interest you.

If you find other material that you think will benefit your fellow authors, please email us and let us know about it so we can add it to this collection!

General Promotions

The Seven Deadly Sins of Book Promotion (a bit of irony for our Christian publishers)
Solidarity Sells: Enlist Friends to Help Promote Your Book
How Million Dollar Authors Make Miracles Happen
Book Promotion Checklist - where should you be with your marketing and promotional efforts from 8 months out to the day of release?
How to Have a Successful Bookstore Event

Article Marketing

7 Ways to Market Online Using How To Articles
Stand Out from the Crowd with Advanced Article Marketing
Content Chunking for Nonfiction

Author Websites

Building Your Online Media Kit
What to Put in Your Digital Press Kit: A Checklist

Webinars and Podcasts

"7 Deadly Mistakes to Avoid When Using Webinars" and "Reaching Your Audience Faster - A Survey of Webinar Best Practices for Presenters" both recordings available at The Webinar Mentor.
The Benefits of Using a Webinar to Promote Your Newly Published Book

Generating Publicity

Following Protocol for Contacting the Media
Maximize Your Efforts by Following Up
Using the Media to Get Publicity

Interviews

33 Radio Interview Tips
Author Corner from Christian Retailing
Getting on the Air

Social Networking

Build an Impressive Social Networking Presence, Starting with Facebook
Become a High Visibility Guest Blogger
Social Networking on Blogs
How to Use Amazon's New Author Central Feature
Why Authors Hate Social Networking...and How to Get them to Promote Books Online Anyway